Video Streaming Platform Prospects After the Pandemic

The video streaming platform business has grown rapidly during the Covid-19 pandemic. Statista data estimates that the annual investment for streaming services in 2020 could reach US$61 billion. Likewise for pay television which reached US $ 173 billion .The amount of time people spend watching movies and television content causes the global streaming video market to reach US$220 billion last year—a new record in the midst of a year full of transformation. Apart from the pandemic, the shift in media consumption behavior among the public also contributed to this increase. Coupled with the media merger, broad market choices, to diversify content production and broadcasting.In Indonesia, one of the media giants PT Elang Mahkota Teknologi Tbk or Emtek is known to buy shares in the company Raffi Ahmad and Nagita Slavina (RANS Entertainment). The company's broadcast content is quite well known and has a wide audience base on digital channels. The company has also developed an over the ...